5 Ways To Build Trust In Your Brand
Are you having trouble creating a brand name? What about getting people to trust your brand? As we are trying to build our presence online we desire to bring in new fans everyday, and be at the top of everybody’s newsfeed. In order for that to happen there are a few things that need to be working to establish our brand’s success. I am going to discuss with you five ways you can build trust in your brand.
5 Ways To Build Trust In Your Brand: Engagement
You will notice that people who are running successful brands get a lot of engagement. Engagement can be likes, comments, shares, or any form of interaction people use with your posts. This is important because the more engagement you receive the more trust you build with your brand. When people see something with high engagement they get intrigued, and makes them want to check it out. It is a form of social proof. Plus as you get more engagement you will start popping up into other people’s newsfeed who haven’t seen your post yet.
I was taught that a healthy amount of engagement is three percent. That means if you have 100 friends, and your posts receives 3 likes, you are doing a great job. If you have 1,000 friends and only get 3 likes, you need to fix something up.
5 Ways To Build Trust In Your Brand: Content
When building a brand content is going to one of your main sources of fuel. Content can come in all shapes and sizes. It can be a simple Facebook status or Tweet, memes, pictures, videos, blog posts, or sharing someone else’s content. As you can see, you have a lot of options to put out different forms of content and building your brand reputation. Why is content so important? When people visit come to your profile they want to see consistency. That means you should be consistently posting engaging forms of content. Engagement ties in with content because if you post content that receives a lot of engagement, that should be enough social proof for people to start trusting you.
Your goal should be to post content FOR your audience, and not for you. People are not online for you. They are there to socialize and digest content that will either entertain them or benefit themselves. Post content that people can relate to whether it’s videos, skits, blog posts, etc. Keep your audience entertained. Do that and you will be well on your way to building trust in your brand.
5 Ways To Build Trust In Your Brand: Testimonials
Testimonials are great for your brand identity because they are another form of social proof. “Shout-outs” are a very common form of testimonials on social media. If somebody “shouts you out” it’s probably because you have done something right by them, or they are just a fan of your work. Testimonials can bring new people to your profile. When someone “shouts you out” people on their friends list who don’t know you will see that. When another person sees that they might say to themselves, “Okay, this person is doing something good, My friend likes this person, so maybe I will too”, etc. Reviews are another form of testimonials as well. They can be placed on whatever content you post, or even products you might sell. If a new person goes to your content or product and sees a positive review, that will help build trust in your brand.
5 Ways To Build Trust In Your Brand: Putting Others Before Yourself
I mentioned this briefly before, but if you put others before yourself, you will build a much stronger trust in your brand. With that being said, if you go out of your way to help others, people will naturally gravitate towards you. This could be anything. Everybody’s lives are filled with problems, and even though it can be annoying, people constantly post their problems on social media. There are a few ways to go about this. You can message them personally and try to help them out. Another thing you can do is create content that is geared towards these people’s problems and provide solutions for them.
Helping others out is a great brand strategy, and you can’t go wrong with it. It is another way to build social proof, and if people know you as a person that goes out of their way to help people, they will ultimately develop trust in you.
5 Ways To Build Trust In Your Brand: Building Relationships
Building healthy, solid relationships is another great way to build up trust. Going out of your to help someone out is a great start to building a strong relationship. People seem to forget that when you are networking with others it’s not about what they can do for you. It’s what YOU can do for them. Go out of your way to help them out. If they sell a product or a service, invest in them. Support them and they will support you in return. Nobody owes you any favors, so if you meet someone of value, go out of your way to help them out. Show them what you can bring to the table. You will develop a strong relationship with this person and increase the amount of trust in your brand.
As you are trying to build your movement you more than likely to face some obstacles. There will be a lot of experimenting, finding out what works and what doesn’t. This relates to the content you post, and how you go about helping others. These five things I’ve discussed will boost your brand and build trust when done right. Like I said, your content needs to revolve around your audience. Start there and you will be well on your way.
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