How To Make A Video Go Viral
The internet is a strange place especially when it comes to viral videos. Making a viral video can be a beautiful thing because it can introduce you to a brand new target market. Anyone that engages with your video ultimately becomes a lead for your brand and business. I recently had one of my own videos go viral, and I’ve learned a lot of things from it. In a matter of two weeks it reached thirty five thousand views! If you would like to watch this video click here:
The Dickhead Rapper gives some insight on buying beats from music producers. If you cry easily then DO NOT watch this.
Posted by It’s More Than Rap on Monday, January 16, 2017
After this video went viral I realized that it doesn’t just happen out of no where. A lot of strategies have to be put into place including timing, quality content, and a series of trial and error.
Release Quality Content That Will Go Viral
When I first started making video content my videos weren’t gaining too much traction. I was releasing quality content, but none of those videos had the potential to go viral. I realized that I had to do something different. Creating controversial content was the next step for me. Why? Because these were the type of videos that I saw going viral. What do I mean by controversial? You see, to make viral content you have to put a little psychology into play. You have to create something that is going to attract a large audience. By doing this, you need to create content that people can easily relate to. Get inside people’s heads and you will get people hooked.
For me it was creating satire videos. I have always enjoyed a good laugh, so I figured why not try to make other people laugh? I also felt like the videos I was doing in the beginning were rather bland, so I wanted to show people more of my personality and sense of humor. Once I put out my first satire video I immediately saw a reaction to it. My first satire video received over 1,000 views in a day, and people thought it was hilarious. So not only is it about putting out quality content, if you want to go viral, you have to make sure it is something a large audience can relate to. Also, people are on social media to socialize. They want to be entertained. So if your trying to make your video go viral, create content that will entertain your audience.
To make a video go viral your timing needs to be consistent. You should be posting your videos at peak times of the day. I like to post my videos in the mid afternoon, but you can also post in the mornings when people are getting up for work checking their social medias. You can also post around lunch time, and in the evenings when people are getting off work.
If you want to make your video go viral you need to take advantage of times where they could have the most impact. It makes sense to be posting at times where most people are on social media, right? Also, to further help you, you can look up your analytics to get an in depth look at what times your followers are mostly on. So avoid posting spontaneously because you could be posting at times where potentially people don’t see your video because they weren’t on their social medias.
Trial & Error
To make a video go viral you need to go through a series of trial and error to figure out what type of content you should be releasing. If you are new to making videos, chances are you will not go viral the first time you release a video. Making a videos is a craft, and like any craft you need to sharpen your skill set to improve your chances of releasing a successful video. I released over 30 videos before I started gaining any traction. I didn’t know what was going to work, but I kept trying to new things because I enjoyed what I was doing. For some people it may take less than 30 videos. For others it may take a whole lot more. It just depends on who you are and what you niche is. Just be prepared to put in some work in the beginning.
I also wanted to note that my first satire video did not go viral. It was the fifth one that took off and got me over 35,000 views. This just shows that I had to dig even deeper even after I found out what type of content I should be releasing.
As far as timing goes it’s really unpredictable on when exactly your video will go viral. My video was already out for a week before the views started rolling in. It really all depends on who sees it and who shares it. Shares are extremely helpful because they can put your video in front of various new audiences. If you want to make your video go viral just make sure you have it on all the proper platforms for people to be able to see it. I’d recommend posting to Facebook groups as well. This is what worked for me. Make sure your content relates to the groups you are posting to. Otherwise you will be wasting your time.
Does Going Viral Breed Success?
It depends. There are all different forms of going viral. Some videos get millions of views while others get thousands. Going viral can be dangerous especially if you are not ready for it. If you get a video with millions of views, but you are not sure what to do next, then that video will just be a waste. Certain people are ready for it while others are not. If you have never had a video go viral before here is what I’d recommend. Focus on building leads and relationships from your videos and develop with these people on a personal level. Get them involved with your community. If you start building with your leads on a one by one basis you will have a better chance of receiving more viral videos in the future because these people will be most likely to share it for you.
So does going viral mean you will be successful? Like I said it all depends. You’re either an artist that is ready for it, and has the content to back it up. Or you don’t have anything to offer after that. Either you way you should always focus on building with the people that are sharing your video helping it go viral.
So as you can see there is a lot that goes into making a viral video. It certainly does not happen overnight. To make your video go viral, you need to make sure you are not only releasing quality content, but content that also has viral potential. You’ll know when you are posting that right kind of content when you start receiving a ton of engagement. Remember that this might require multiple entries of trial and error. It could take you over 100 videos until you discover your niche. Also make sure you are posting at key times of the day where you know a lot of people will be active on social media and get the chance to view your video.
Be ready to anticipate unpredictability. There’s really no telling on when exactly your video will blow up. It’s really all up to the internet and the amount of people that engage and share your video. Lastly, earning a viral video will generally not bring you success. Instead, focus on building leads and relationships from the people that engaged with your video. Good luck!